Environment

Olive Crown Awards 2020- Key Winners and More

The Olive Crown Awards, also called India’s first ever award for creative excellence in communicating sustainability, or “green” advertising, have now entered edition 10, after the start in 2011.

This year, the award ceremony at Mumbai recognised work done by a host of corporates and agencies , with awards across 14 categories. The awards were given away at a ceremony on March 3, attended by Aaditya Thackerey, the Minister for environment, Tourism and Protocol for Maharashtra  as Guest of Honor.

The jury for the awards included eminent agency leaders Bobby Pawar, Sam Balsara, KV Sridhar, Ramesh Narayan, Tista sen, Carlton De Silva and  SK Swamy, besides media veteran Megha Tata.

Mahindra Rise picked up the gold for its campaign, “The Hardest worker” in the TVC/Cinema category. The film was made by FCB Interface.   The campaign would go on to win Gold for the Green campaign of the year too.

The gold in the digital category went to Earth Edition Drives, from Kingston technology, with agency InDeed.

In Events, the Gold went to Reliance Foundation, for its Jal Shakti Abhiyan campaign.

The United Nations Environment Program & Wildlife snagged the Out of Home (OOH) gold for its ‘Forced Migration’ campaign.

Chirag Rural Development Foundation was awarded with the gold for NGO of the year. The foundation’s Project Chirag provides solar lighting to villages that have limited access to electricity, powered primarily by youths who volunteer.

People for Animals Wildlife Hospital and Rescue centre shared the Gold for NGO of the Gold with Chirag Foundation.

Reliance Foundation returned to win Gold for Corporate Social Crusader of The year too.

There were numerous silver winners too, including categories where a gold was not awarded. Details should be up on the IAA India site soon.

 

Prasanna Singh

Prasanna Singh is the founder at IamRenew

Recent Posts

IIT (ISM) Dhanbad sentra.world come together to decarbonise Indian Steel with biochar

The Indian Institute of Technology (Indian School of Mines), Dhanbad, has signed an MoU with…

2 days ago

Kotyark Industries secures Rs 564 crore biodiesel order to OMCs

Kotyark Industries Limited has announced that it has been awarded a tender to supply 48,381…

2 days ago

Hydrogen Europe, GH2 India agree at EUH2Week to collaborate for clean hydrogen

In a key development, Hydrogen Europe and the Green Hydrogen Association (GH2 India) have signed…

2 days ago

EDF Group, Abraxas Power join forces for Newfoundland’s Green Hydrogen, Ammonia Project

Energy transition players Abraxas Power Corp and EDF Group have collaborated to jointly develop the…

2 days ago

NTPC exhibits fly ash-based eco-housing solution ‘Sukh’ at IITF, Pragati Maidan

The state owned NTPC has launched an eco-friendly and affordable housing solution called ‘Sukh’ Eco-house,…

2 days ago

Tecnimont to set up waste-to-biogas plant in Odisha’s Paradip

Tecnimont has announced that its Indian subsidiary, Tecnimont Private Limited (TCMPL), has partnered with Paradeep…

2 days ago